ISP CDs... remember these?
- Sony Thailand's Internet packages included a CD-ROM with instructions and automated connection setup.
- One of the illustrations we prepared for the packaging.
ISP CDs... remember these?
- Sony Thailand's Internet packages included a CD-ROM with instructions and automated connection setup.
- One of the illustrations we prepared for the packaging.
Director
- The application on the CD-ROM would have to run automatically when inserted in a CD-ROM drive and help subscribers connect in a few steps.
- We used Macromedia Director to create an application that would be cross-platform (Windows & Macintosh) and interactive.
- All the animations were done in Flash, and the Flash files were integrated in the Director project.
Installation
- The applications would install when clicking on the corresponding buttons.
Smart Connectivity
- All gadgets and products in the room could be clicked to reveal technical details and see how they connect with other Sony products.
- A video reel included the latest Sony Thailand TV commercials.
Preview!
- Here is a short preview with the soundtrack we created.
- Launch the preview
Background
Sony Thailand decided to launch Internet services as a virtual ISP, powered by KSC internet.
id3 was commissionned to create the visual identity for the packaging and to develop the CD-ROM application that would help users get connected.
The CD-ROM would also showcase the smart connectivity between Sony products in a virtual living room filled with shiny Sony gadgets.
Some TV commercials had to be embedded in the application.
Responsibilities
Graphic design, Illustration, Macromedia Director development with Lingo, Flash development with ActionScript, CD Authoring, Sound design.
The result
A sleek CD-ROM that helped subscribers get online fast and hopefully hassle-free.